TAIDE ON – ART IS

11.09.2014

On display at the ArtHelsinki fair, the interactive ART IS installation created by students at Aalto University invites you to exchange ideas and opinions about art.

The ART IS project incites a diverse range of contrasting opinions about what art is. It invites visitors to get to know more about the conceptual worlds of their peers and engage in a free-form exchange of ideas about the nature of art.

This idea exchange is enacted in the form of the popular ‘pull the chord’ theme park game. Visitors write their own thoughts about the ART IS question on a card and then trade this in for a chance to pull on a chord, which in turn rewards them with someone else's card. The different ideas then come together to form a whole that conveys the fair-goers' musings on the meaning of art, its value, and the ways art informs our understanding of diversity.

Created by trainee art teachers at Aalto University's School of Arts, Design and Architecture, the ART IS installation will be unveiled to guests at the ArtHelsinki Fair's opening ceremony, 5-7 pm, 10 September, before being opened to fair-goers: 10 am to 6 pm, 13-14 September. The fair is held at the Expo and Convention Centre Messukeskus, Helsinki, Finland.

Further information:

Riikka Haapalainen, Lecturer
Aalto University
School of Art, Design and Architecture
+358 50 4309951, riikka.haapalainen [at] aalto [dot] fi

Heidy Tiits
Aalto University
School of Art, Design and Architecture
+358 44 0600471, heidy.tiits [at] aalto [dot] fi

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